How To Build A Personal Brand as an Introvert
Personal branding is one of the most effective ways to build an audience, create opportunities, and accelerate your career.
5 Questions You Should Be Able to Answer About Your Brand
As a small business owner, it's important to have a strong understanding of your brand. Creating a strong, consistent brand can help you attract new customers and retain existing ones.
How To Build an Engaged Audience on Instagram
If you’re a small business owner, you know how important it is to have an engaged audience. After all, your audience is made up of your potential customers!
4 TikTok Tips for Millennial Small Business Owners
If you're a small business owner in your 20s or 30s, then it's time to start using TikTok. This short-form video app is quickly becoming one of the most popular social media platforms, with an estimated 800 million monthly active users worldwide.
5 Tips to Optimize Your Small Business Marketing with Pinterest
Social media gives small businesses the same platform as big businesses to reach out to customers and promote their brands. And one of the best social media platforms for small businesses is Pinterest.
5 Mistakes To Avoid When Making a Logo
A logo is one of the first things people will notice about your business, so it's important to get it right.
How to Build a Holiday Marketing Strategy for Small Businesses
If you want your small business to succeed during the holiday season, you need to have a solid marketing strategy in place.
5 Social media Content Ideas for Small Businesses
As a small business, you may be wondering how to make the most of social media. After all, you’re competing with much larger businesses who have more resources. The good news is that there are plenty of content ideas for small business on social media.
5 Questions to Ask When Building a Personal Brand
Personal branding can be a great way to set yourself apart from the competition and build credibility in your industry. But before you start promoting yourself online, it's important to take some time to develop a clear strategy.
How to Prep for Your Personal Branding Photoshoot
Personal branding photography is key to success as an entrepreneur. A great headshot can make the difference between getting a new client and being passed over.
The Importance of a Visual Identity for Your Brand
A visual identity is a set of visual brand elements that represent your company. It includes everything from your logo and color scheme to your typography and photography style.
3 Tips for Choosing a Brand Color Palate
First impressions matter. And in the business world, first impressions are often made before you even have the chance to open your mouth and speak. That's why it's so important to have a strong visual identity—and a big part of that is choosing the right brand colors.
7 Components of a Business Plan for Small Businesses
A business plan is an essential tool for any small business owner. It acts as a roadmap to help you achieve your business goals and can be used to secure funding from investors.
3 Common Branding Mistakes Small Businesses Make
Your brand is your business's most valuable asset. It's what sets you apart from your competitors and tells your customers who you are, what you do, and why they should care.
How To Build A Personal Brand: 5 Steps For Small Business Owners
Building a personal brand doesn't have to be complicated or time-consuming. With these five steps, you can start creating a personal brand that will help take your business to the next level.
The Importance of Personal Branding for Small Business Owners
In today's world, your personal brand is more important than ever. As a small business owner, you are the face of your company. Your potential customers will not only be evaluating your product or service, but they will also be judging you as a person. That's why it's so important to make sure that your personal brand is one that you are proud of.
5 ways E-commerce Businesses can Prepare for Black Friday
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and if you're not prepared, you could miss out on a lot of sales. Here are 5 ways you can prep your e-commerce business for Black Friday and Cyber Monday.
How To Prep for Black Friday as A Small Business
As a small business owner, you know that the holiday shopping season is crucial for your bottom line. And of course, Black Friday is the biggest shopping day of the year. So how can you make sure that your small business is prepared for the onslaught of shoppers on Black Friday? Here are a few tips.
Two Things to Expect for Holiday Spending in 2022
While it's still too early to know for sure what holiday spending will look like in 2022, there are a few trends that we can keep an eye on that may give us some clues. Here are a few things that small business owners should keep in mind as they start planning for the 2022 holiday season.
How to Create an Effective Holiday Marketing Strategy on a Small Business Budget
Many small businesses don't have the budget to compete with major corporations when it comes to holiday marketing. But that doesn't mean that you can't still create an effective holiday marketing campaign on a small business budget. Below are some tips on how to do just that.