How To Prep for Black Friday as A Small Business
As a small business owner, you know that the holiday shopping season is crucial for your bottom line. And of course, Black Friday is the biggest shopping day of the year. So how can you make sure that your small business is prepared for the onslaught of shoppers on Black Friday? Here are a few tips.
1. Do your research
Before you start prepping for Black Friday, it's important to do your research and understand how this shopping holiday can impact your bottom line. Nearly 155 million Americans shopped during Black Friday 2021. During 2021's holiday season, retail sales grew 14.1% over 2020 to $886.7 billion.. And while Black Friday isn't necessarily the biggest sales day of the year (that honor goes to Super Saturday, which is the last Saturday before Christmas), it is still a super important day for retailers large and small.
2. Start early
If you want your small business to be prepared for Black Friday, start prepping early. This means stocking up on inventory, making sure your website can handle an influx of traffic, and creating attractive and strategic Black Friday deals that will entice shoppers to buy from you instead of competitors. The earlier you start prepping, the better off you'll be when Black Friday rolls around.
3. Create a plan
Once you've done your research and know what you need to do to prep for Black Friday, it's time to create a plan. Your plan should include everything from what deals you're going to offer to how you're going to promote your Black Friday sale. Having a plan will help ensure that everything runs smoothly onBlack Friday and that your small business is able to take advantage of this key shopping holiday.
4. Promote! Promote! Promote!
Because Black Friday is one of THE busiest shopping days of the year, there's a ton of competition out there for shoppers' attention (and dollars). That's why it's so important to start promoting your Black Friday sale early and often. Get the word out through your email list, social media channels, and any other marketing channels you have at your disposal. The more people know about your sale, the better chance you have of drawing a crowd.
Black Friday is an important shopping holiday for small businesses. By doing your research, starting early, creating a plan, and spreading the word, you can make sure that your small business is prepared for the influx of shoppers on Black Friday, and make sure your business ends the year on a high note!
