​​4 TikTok Tips for Millennial Small Business Owners

If you're a small business owner in your 20s or 30s, then it's time to start using TikTok. This short-form video app is quickly becoming one of the most popular social media platforms, with an estimated 800 million monthly active users worldwide. And that number is only going to grow as more businesses start using TikTok to reach a wider audience.

But if you're new to the app, then you might be wondering how to get started. Here are four TikTok tips for millennial small business owners:

1. Use hashtags to reach a wider audience. 

Hashtags are important on any social media platform, but they're especially important on TikTok. That's because TikTok uses them to sort and organize content. So if you want your videos to be seen by as many people as possible, then make sure to use relevant hashtags. 

2. Utilize trends. 

TikTok is all about trends. From dance challenges to trending topics, there's always something new and exciting happening on the app. As a small business owner, you can use trends to your advantage by creating content that's relevant and timely. Not only will this help you reach a larger audience, but it will also show that you're up-to-date on what's happening in your industry. 

3. Be creative with your content. 

Since TikTok is all about creative content, it's important that your videos stand out from the rest. This doesn't mean that you need to have Hollywood-level production values, but it does mean that your videos should be original and engaging. One way to do this is to focus on telling a story instead of just pitching your product or service. After all, people are more likely than ever before to buy from companies that they feel connected to on an emotional level. 

4. Have fun! 

Above all else, remember to have fun with your Tik Tok videos! This is a platform where people go to be entertained, so don't take yourself too seriously. Be authentic, be yourself, and let your personality shine through in your videos. If you do this, then you'll be well on your way to success on TikTok (and in business)!  

There's no doubt about it—if you're a small business owner in 2020, then you need to be on TikTok! This social media platform offers a unique opportunity for businesses to reach a wider audience with their creative content. But if you're new to the app, then it can be hard to know where (or how) to get started. Luckily, we've got you covered. Just follow our four tips for millennial small business owners, and you'll be well on your way! Now get out there and start making some great content!

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