How To Build an Engaged Audience on Instagram

If you’re a small business owner, you know how important it is to have an engaged audience. After all, your audience is made up of your potential customers! So, how do you go about building an engaged audience on Instagram? Keep reading to find out!

1. Use hashtags strategically

Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, you’re increasing the chances that your target audience will see your content. However, it’s important to use hashtags sparingly–if you use too many, it will look spammy and turn people off from following you. 

2. Post interesting, high-quality content

This should go without saying, but it’s important to post content that is interesting and of good quality. If your content is dull or poorly made, people are not going to want to follow you. Take the time to make sure that each piece of content you post is something that you’re proud of!

3. Be consistent

This applies to both the frequency of your posts as well as the aesthetic of your feed. If your feed is all over the place, people will be turned off by it. Similarly, if you only post once every few months, people will forget about you. Try to post regularly (at least once a week) and maintain a cohesive aesthetic. 

4. Engage with other users

One great way to get more followers is to engage with other users in the Instagram community. Like and comment on other people’s photos, and follow users who share similar interests as you. Not only will this help you get more followers, but it will also help you build relationships with other users–which can lead to collaborations down the line!

Building an engaged audience on Instagram takes effort and consistency–but it’s definitely worth it for small businesses! By using hashtags strategically, posting interesting and high-quality content, being consistent, and engaging with other users, you’ll slowly but surely attract more followers who are interested in what you have to say–and offer.