Run Instagram Ads for Your Small Business

You’ve probably heard that Instagram has over a billion monthly users. And you may have also heard that Instagram Ads have become more popular than ever. In fact, 65% of US businesses use them. But what you may not know is that nearly 60% of those businesses are small businesses. So, how can your small business use Instagram Ads to its advantage? Keep reading to find out!

Pick Your Objective

The first step is to pick your objective. What do you want your ad to achieve? Do you want people to visit your website? Or download your app? Maybe you want them to purchase your product or service. Once you know your objective, you can better create an ad that will achieve it.

Choose Your Target Audience

Now that you know your objective, it’s time to choose your target audience. Who do you want to see your ad? You can target people by age, gender, interests, behaviors, and more. The more specific you can be, the better. That way, you’ll be sure that your ad is being shown to people who are most likely to be interested in what you’re selling.

Create Eye-Catching visuals

On Instagram, images and videos are king. So, it’s important to create visuals that are eye-catching and will stop scrollers in their tracks. Use high-quality images and videos that are visually appealing and relevant to your products or services. And don’t forget about the caption! Write something attention-grabbing that will make people want to learn more about what you’re offering. We love using canva as a starting point if you’re going to DIY your ads. They have tons of great templates to get you started.

Monitor Your Results

After your ad runs for a while, take a look at the results and see how it performed. Was there a spike in web traffic? Did more people download your app? Look at the numbers and decide if the ad was successful in achieving its objective. If not, try again! change up the visuals or the target audience and see if that makes a difference. With a little trial and error, you’ll be able to create an Instagram Ad that generates leads and drives sales for your small business!

With over 1 billion monthly users, Instagram is a great platform for small businesses to advertise on. By picking an objective, choosing the right target audience, creating eye-catching visuals, and monitoring your results, you can create an effective and profitable Instagram Ad campaign for your small business!