Holiday Shopping Tips for Online Businesses

‘Tis the season to be jolly… and to rake in the sales! The holidays are a crucial time for businesses, both brick-and-mortar and online. If you have an online business, you may be wondering how you can increase sales this holiday season. Luckily, we’ve got some tips to help you out. 

1. Get Your Site Ready for Mobile Shoppers 

With more and more people using their phones to shop online, it’s important to make sure your site is mobile-friendly. This means having a responsive design that scales to fit any screen size, easy navigation, large buttons, and plenty of white space. If your site isn’t mobile-friendly, you could be losing out on a lot of sales. 

2. Offer Free Shipping 

Everybody loves free shipping, especially during the holidays when budgets are tight. Offering free shipping on orders over a certain amount is a great way to incentivize customers to spend more on your site. And if you can’t afford to offer free shipping across the board, consider running a promotion during key shopping dates like Cyber Monday. 

3. Run a Holiday Contest or Giveaway 

People love getting stuff for free, so why not run a contest or giveaway on your site this holiday season? You can collect email addresses for marketing purposes and attract new visitors to your site at the same time. Just be sure to promote your contest or giveaway across your social media channels for maximum exposure. 

The holiday season is a make-or-break time for businesses all across the country. If you have an online business, you may be wondering how you can increase sales and get ahead of the competition. Luckily, there are some easy things you can do to boost your bottom line this holiday season. From making sure your site is mobile-friendly to offering free shipping and running a contest or giveaway, there are plenty of ways to attract shoppers to your site and increase sales. So get out there and start spreading some holiday cheer… and profits!