How Often Should You Pin on Pinterest? Finding the Right Balance for Optimal Results

Pinterest has quickly become one of the most popular social media platforms, with millions of active users and a constant stream of new pins and fresh content. With its visually appealing layout and focus on inspiration and ideas, it has become a go-to platform for many individuals and businesses. However, with so much content being created and shared, it can be overwhelming to figure out how often you should be pinning on Pinterest to see the best results.

In this blog post, we will dive into the best practices for pinning on Pinterest, the importance of consistency, and how to find the right balance for your own Pinterest marketing strategy. Whether you are a new user or a seasoned pro, read on to discover the dos and don'ts of pinning on Pinterest.

Why Consistency is Key on Pinterest

As with any social media platform, consistency is key when it comes to pinning on Pinterest. Having a regular and consistent pinning schedule not only helps to keep your audience engaged, but it also signals to the Pinterest algorithm that you are an active and valuable user. This can help improve the performance of your Pinterest account and increase your reach to a wider audience.

Consistency also shows your followers and potential followers that you are a reliable source of quality content. If you only pin sporadically, your audience may lose interest and engagement may decrease. On the other hand, if you are constantly pinning new and relevant content, your followers will be more likely to engage with and share your pins, leading to increased traffic and potential conversions for your business.

How Often Should You Pin on Pinterest?

So, how often should you pin on Pinterest? The short answer is, it depends. There is no magic number or one-size-fits-all answer when it comes to pinning frequency on Pinterest. The ideal pinning schedule will vary based on your target audience, the type of content you are sharing, and your overall Pinterest marketing strategy.

However, there are some general guidelines and best practices that can help you find the right balance for your own Pinterest account. Let's break it down by different topics and questions to help you determine the best schedule for your pins.

What Are the Best Days to Pin on Pinterest?

First and foremost, it's important to keep in mind that Pinterest is a global platform. This means that your audience may be spread out across different time zones and regions. With this in mind, there is no one specific day or time that is best for everyone.

However, it's generally recommended to pin on Pinterest at least 2-3 times a week, on a consistent basis. This means that you should aim to post on the same days each week, so your audience knows when to expect new content from you. This consistency will help build trust and engagement with your followers.

In terms of specific days, studies have shown that weekends tend to have higher engagement rates on Pinterest. This is likely because people have more free time to browse and pin, as compared to weekdays when they may be busier with work or other obligations. However, every audience is different, so it's important to track your own analytics and see which days and times work best for your audience.

Is Pinning on a Weekly Basis Enough?

While pinning 2-3 times a week may be enough for some businesses, it may not be enough for others. If you have a lot of new content to share, it may be beneficial to increase your pinning frequency to once a day or a few times a week. This will help keep your audience engaged and interested in your brand, as well as signal to the Pinterest algorithm that you are an active user.

However, it's important to strike a balance and not overwhelm your audience with too much content. If you are constantly posting, your pins may get lost in the sea of other content on Pinterest. It's a good idea to test out different posting frequencies and see how your audience responds.

How Can a Pinterest Scheduler Help?

One of the best ways to maintain a consistent pinning schedule is by using a Pinterest scheduler. This is a tool that allows you to schedule your pins in advance, so you don't have to manually post every day. There are many different Pinterest scheduling tools available, such as Tailwind, Buffer, and Hootsuite.

Using a scheduler can also help you reach your audience at the right time, even if you are not available to post manually. These tools have features that analyze your audience's activity and determine the best times to post for optimal engagement. This can save you time and effort, while also ensuring that your pins get seen by your target audience.

What is the Best Time of Day to Pin on Pinterest?

Similar to the best days for pinning, the best time of day will vary depending on your audience. However, there are some general trends that can help inform your pinning schedule.

Studies have shown that the best time to pin on Pinterest is in the evening, between 8-11pm, with a peak at 9pm. This is likely because people are winding down for the day and have more time to browse and engage with content. However, it's important to consider your own audience and their habits. For example, if your target audience is primarily parents, it may be more effective to post during the day when they have more free time.

It's also important to note that with the rise of mobile devices, people are accessing social media platforms at all hours of the day. So while certain times may have higher engagement rates, it's still important to have a consistent pinning schedule throughout the day to reach different audiences.

Should You Pin Daily?

If you have a lot of content to share, you may be wondering if you should pin on Pinterest daily. While there is no definitive answer, it's generally recommended to have a consistent posting schedule, whether that means posting daily or a few times a week. This will help you stay top of mind with your audience and ensure that your pins get seen.

However, it's important to consider the quality of your content over quantity. It's better to have a few high-quality pins than to post daily with mediocre content. Your pins should be visually appealing, relevant to your target audience, and include relevant keywords. This will not only increase engagement with your audience, but it will also help with your Pinterest SEO and make your pins more likely to show up in search results.

Is There Such a Thing as Pinning Too Much?

While consistency is important, it's also possible to go overboard with pinning. Pinning too much can be overwhelming for your audience and may even lead to them unfollowing you. It's important to find the right balance and not bombard your followers with too much content.

As a general rule of thumb, it's recommended to pin no more than 30-50 pins per day. This may seem like a lot, but keep in mind that this includes both your own pins and pins from other sources. It's important to have a mix of content from different sources, as this will not only keep your audience engaged, but it will also help you avoid being flagged as spam by the Pinterest algorithm.

How Often Should You Pin New Content vs. Old Content?

When it comes to pinning, it's important to have a mix of both new and old content. New pins are important for keeping your audience engaged and showcasing your latest products, services, or blog posts. However, sharing old pins can also be beneficial for reaching new audiences and driving traffic to your older content.

A good rule of thumb is to aim for a 70/30 ratio of new pins to old pins. This means that 70% of your pins should be new content, while 30% can be older pins that are still relevant to your audience. However, this ratio may vary depending on your specific goals and the performance of your pins.

Should You Pin on the Same Boards or Create New Boards?

Another aspect to consider when pinning on Pinterest is the use of boards. Boards are like categories or folders where you can organize your pins. There are a few different approaches to using boards for pinning on Pinterest.

Some users prefer to have a few general boards where they post all of their content. This can be a good way to keep things simple and organized, but it may not be the most effective for reaching a wider audience. Some experts recommend creating new boards for each new blog post or product, as this can help with SEO and make your content more discoverable.

Others suggest using a mix of both approaches. Having a few general boards for your own content, as well as specific boards for different topics or products, can help balance organization and discoverability. Ultimately, it's up to you to decide what works best for your own content and target audience.

How Often Should You Pin on a Business Account vs. a Personal Account?

If you are using Pinterest for business purposes, it's important to have a Pinterest business account. This will give you access to features such as Pinterest Analytics, which can help track the performance of your pins and boards. It also allows you to use features like promoted pins and idea pins (formerly known as story pins).

With a business account, it's generally recommended to pin more frequently compared to a personal account. This is because businesses typically have more content to share and a broader target audience. However, the ideal pinning schedule will still depend on your specific goals and audience.

Is There a Best Time to Pin for SEO Purposes?

Pinterest is not only a social media site, but it is also a visual search engine. This means that using relevant keywords and optimizing your pins and boards for SEO can help increase your visibility on the platform.

When it comes to pinning for SEO purposes, the timing of your pins matters less than the quality of your pins. Using relevant keywords and optimizing your pin descriptions and boards for SEO will have a greater impact on your search rankings than the timing of your pins. However, consistency in pinning and using relevant keywords in your pins and boards will help improve your overall SEO performance on Pinterest.

How Can You Make the Most of Your Pinning Schedule?

Now that we've covered the best practices for pinning on Pinterest, here are some additional tips to help you make the most of your pinning schedule:

1. Use a Content Calendar: Having a content calendar can help you plan and schedule your pins in advance. This will save you time and ensure that you are consistently posting on your chosen days.

2. Utilize New Features: Pinterest is constantly rolling out new features, such as idea pins and video pins. It's important to stay up-to-date and utilize these features in your pinning strategy to keep your content fresh and engaging.

3. Repurpose Old Content: Don't be afraid to repurpose old blog posts or products into new pins. This can help breathe new life into your content and reach a wider audience.

4. Try a Free Trial: If you are new to Pinterest or looking to improve your pinning strategy, consider trying out a free trial of a Pinterest scheduling tool. This will allow you to test out different posting frequencies and see what works best for your audience.

5. Use the Mobile App: With the rise of mobile devices, it's important to have a presence on the Pinterest mobile app. This will allow you to post and engage with your audience on the go.

In Conclusion

In summary, there is no one-size-fits-all answer to how often you should pin on Pinterest. It's important to find the right balance for your own target audience, content, and goals. Consistency is key, so aim for a regular pinning schedule and use tools such as a Pinterest scheduler to help you stay on track.

Remember to focus on the quality of your content over quantity, and utilize different features and strategies to make the most of your pinning schedule. With some hard work and experimentation, you can find the ideal pinning schedule that will lead to Pinterest success for your brand. So get pinning and watch your Pinterest account grow!