How to Use TikTok for Business

Social media platform TikTok has exploded in popularity over the past year, amassing over 800 million active users worldwide. The app is particularly popular with Gen Z users, with 41% of TikTok's user base, however, other demographics are growing quickly, and it’s a good time to build a presence on the app as a business. But how can businesses go about doing this?

Before we get into how businesses can use TikTok for marketing purposes, let's first take a look at what the app is and how it works. TikTok is a short-form video platform that allows users to create and share 15-second videos with others on the app. TikTok videos are set to music or soundbites and often feature creative visuals and editing effects. Users can also browse through videos created by other people, following the accounts of those they like. 

Now that we've got that out of the way, let's take a look at some tips on how businesses can use TikTok for marketing purposes: 

1. Make use of hashtags 

 Hashtags are a great way to increase the visibility of your videos and connect with other users on the app. You can use relevant hashtags in your video descriptions to make sure that your videos appear in searches for those topics. For example, if you're a clothing company targeting Gen-Z users, you could look up hashtags that are being used by younger style influencers and use them on your posts when relevant.

2. Partner with influencers 

 Another great way to reach targeted audiences on TikTok is by partnering with influencers who already have a large following on the app. This is an effective strategy because it allows you to tap into an existing audience that is already interested in the type of content you're putting out there. When partnering with influencers, make sure to choose someone who aligns well with your brand and whose values match up with your own. 

3. Run ads 

 In addition to organically growing your presence on TikTok, you can also run ads on the platform. There are a few different types of ads you can run on TikTok, including TopView ads (which appear when users open the app), in-feed ads (which appear in between other videos), and brand takeovers (which appear when users open the app and take over the entire screen). All three types of ads are effective in different ways, so it's worth experimenting with all three to see which one gives you the best results. 

TikTok is quickly becoming one of the most popular social media platforms among multiple demographics worldwide—which means it's also becoming an attractive option for businesses who want to expand their reach . If you're thinking about using Tik Tok for business purposes, consider following some or all of the tips above!