How to Create a Media Kit Template for Your Brand
Trying to build your brand? Want to catch journalists’ attention? Ready to work with influencers or collaborate with other brands? Then you need a media kit. Media kits give various external stakeholders all of the information they need to know about your brand in an easily digestible way. When done well, your media kit will tell people who you are, what you do, who your audience is, and why they should be interested or want to collaborate with you. It’s a sort of calling card that explains all of the most important information about your brand in a way that’s easy to understand and looks fantastic.
Here, we’re explaining what a media kit is, what you should include in yours, and why a media kit template can make building your kit and updating it later on quick, easy, and painless, while simultaneously helping your brand grow.
What is a Media Kit?
A media kit shares your brand’s most important and relevant information. It can be someone's first impression of your brand when they're considering working with you or including you in press coverage. It can include a company overview, what you do, information on who your target audience is, your brand's unique features, products you sell or services you offer, where your products are sold, which ones sell best, bios for founders and executives, past brand collaborations, upcoming launches or releases, press releases, case studies, high-quality images, big brand news, company logos, key performance metrics, and more. Your digital press kit is an easy way to make all of this information available without having to send one directly every time.
You may want to have a few different versions of your media kit for different audiences that you can follow up with. To save time creating them, use a media kit template. Whether you’re creating a new version or just updating past media kits, a media kit template will save you valuable time and keep you from having to remember exactly what you should include.
Do You Need a Media Kit?
Whether you’re a brand, a content creator, an entrepreneur, or something similar, you can benefit from having a media kit. Here’s why:
They Show You’re Professional: A solid media kit is a great way to send the message that you’re serious and professional. It helps external stakeholders like journalists, influencers, content creators, and other brands understand who you are, how they can work with you, or why they should be paying attention.
Cuts Down on Wasted Time: Using a media kit template will save valuable time when it’s time to update your media kit or create a new version for a potential new partner or media outlet.
Establishes Your Credibility: Media kits show viewers that you’re the real deal. You’re able to use data to prove that you’re a credible expert and give them all of the information they need to know to decide whether or not they’re interested in you.
Here’s What to Add to Your Media Kit Template
Of course, starting from scratch to build your media kit is much more work than simply making an update, but whether you’re creating your first media kit or making edits to one, here are a few things you’ll want to make sure you include in your media kit template:
Your Brand Story: Even new brands have some sort of story to share. This section should include a little bit about how your brand came to be, what you do, why you do it, and what you value.
Bios for Relevant Key Roles: Add short bios about the founder and any key roles so that they can get to know a bit more about who they should know about when working with or talking about your brand.
Your Audience: You can make this section more or less specific based on the data you have, but giving those looking at your media kit an idea of who your audience is (like their age, where they’re located, and the like) can help them determine if you’re a good fit to work with them.
Relevant Social Media Statistics: If relevant for the reader, you’ll want to make sure you include key metrics across various social media platforms. You can also add data for website traffic, email subscribers, and more.
Customer Testimonials or Quotes from Brand Partners: It’s a good idea to share other successful work you’ve done in the past. If you’ve collaborated with brands, worked on brand deals, or worked with influencers before, gather testimonials that highlight how that relationship went.
Past Media Coverage: Have you been featured in various media outlets in the past? Make sure to highlight those mentions, especially if you’re hoping to get additional press coverage moving forward.
Products You Sell or Services You Offer: Add a little bit of information about your best-selling products or the services you offer so that people can learn more about your brand or what you can do. If you’re an influencer or content creator who works with brands, for example, you may want to include ideas on sponsored content, white-listed content, social media takeovers, photography, and more.
Contact Information: Whether you want them to contact your press contact, the sales team, you yourself, or someone else, make sure to include the contact details they'll need if they want to follow up on the media kit.
How to Make a Media Kit Template
Now that you know what to include in your media kit template, here’s how you’ll go through the process of creating it from start to finish:
Pick Your Tool: There are tons of tools you could use to design your media kit template. Canva is super popular and it will be easy for you to find a customizable template that's easy to edit and will result in a professional-looking media kit. You can even find a free media kit template on Canva. Adobe Spark and PowerPoint would also be great choices!
Choose Your Template: Once you’ve picked your design tool, it’s time to pick a media kit template. Think about your brand’s aesthetic and overall look and feel. You’ll want to make sure your media kit template matches the look and feel of your brand.
Edit the Template: Now, it’s time to customize the template you selected. Make sure to use your brand’s color palette, add your logo, and add all the important data and details.
Less is More: Make sure you keep any information short and sweet. Your media kit template will be easier to update (and easier to read) if things are organized and you don’t overdo it with tons of text.
Make Your Updates: Your media kit is a tool. Keep it updated with all of your most important information so that nothing is ever outdated or incorrect.
Media Kits and SEO
Your media kit should be available on your website so that it’s easy to find. Make sure you optimize that page and include relevant keywords, meta descriptions, photos, and alt tags for those photos or images. This will help boost your SEO and make it easier for people to find your site.
A good media kit template will help you make sure that your media kit is always up to date and ready to use. It can help you grow, build relationships with other brands, influencers, media contacts, and more, and help show everyone else what you do, why you do it, and how well you do what you do. Making the time to create and update a media kit is well worth it.