How to Write a Great Instagram Bio

Whether you're a small business owner, a freelance creative, or just trying to build your personal brand, your Instagram bio is an important tool in your marketing arsenal. A great bio can help you attract new followers, showcase your unique selling points, and even make a sale or two. So how do you craft a bio that's both informative and engaging? Here are some tips to get you started.

Keep it Short and Sweet

One of the most important things to remember when writing your Instagram bio is to keep it short and sweet. You only have 150 characters to work with, so make them count! Write in clear, concise language, and avoid using industry jargon or abbreviations that your average person wouldn't understand.

Use Keywords Strategically

Just like with any other piece of written content, it's important to use keywords strategically in your Instagram bio. Use relevant keywords that describe what you do, but don't stuff them in there just for the sake of it—this will make your bio sound robotic and unreadable. A good rule of thumb is to include 1-2 keywords per sentence. 

Include a Call-to-Action

Your Instagram bio is the perfect place to include a call-to-action (CTA). A CTA is simply an invitation for your followers to take a specific action, such as visiting your website, signing up for your email list, or checking out your latest blog post. Make sure your CTA is clear and concise—you want people to know exactly what you want them to do next. 

Instagram bios may be short, but they pack a lot of punch. By following the tips above, you can write a great bio that will help you attract new followers, showcase what makes you unique, and even make a sale or two. So what are you waiting for? Get writing!