How To Recycle Your Content Across Social Media Platforms
As a small business owner, you know that social media is important. You also know that creating new content can be time-consuming. So, what's the solution? The answer is simple: recycle your content! By repurposing old blog posts, infographics, and even videos, you can save yourself a lot of time and still maintain a strong social media presence. Not sure how to get started? Here are some tips.
1. Find Your Evergreen Content
The first step is to find your evergreen content—that is, content that will remain relevant regardless of when it was originally published. This could be an in-depth blog post about a timeless topic or an infographic about your company's history. Once you've found a few pieces of content that fit this criteria, it's time to start recycling them!
2. Give Your Content A Refresh
Just because your content is evergreen doesn't mean it can't use a little refresh. When recycling your content, take the opportunity to update any outdated information and to make sure the language is still on-brand for your company. You may also want to consider giving the visuals a makeover; for example, if you're reposting an old blog post on social media, add some fresh images or create a new graphic for the featured image.
3. Use Different Platforms And Formats
When sharing recycled content on social media, mix things up by using different platforms and formats. For example, if you have an old blog post about 10 ways to reduce stress at work, share one tip per day on Twitter using graphic quotes or share the entire post on LinkedIn along with a brief introduction. You can also repurpose recycled content into new formats; for example, turn an old blog post into a Instagram story thread or create a reels series based on an infographic series.
By following these tips, you can easily recycle your old content and give it new life on social media! Not only will this save you time, but it will also help you maintain a consistent presence across all platforms.
