December Social Media Content Ideas for Small Businesses

The holidays are a busy time for small businesses. From decorating the storefront to stocking extra inventory, there are a million things on your to-do list. But don't forget about your social media strategy! Keep your customers engaged with fresh, relevant content throughout the holiday season with these ideas.

1. Get festive with a holiday-themed profile picture and cover photo.

This is an easy way to show your customers that you're in the holiday spirit and add a touch of festive flair to your page. Just make sure to switch back to your regular branding after the holidays are over! 

2. Share gift guides.

Gift guides are a great way to promote your products or services while also being helpful to your customers who might be struggling to find the perfect gift. 

3. Offer promotions and discounts.

Who doesn't love a good sale? Take advantage of the holiday shopping frenzy by offering promotions and discounts on your products or services. Just make sure to include any relevant details, like the expiration date and promo code, in your post so customers know what they need to do to take advantage of the offer. 

4. Run a social media contest.

A contest is a great way to increase engagement and get people talking about your brand. Be sure to keep it simple and choose a prize relevant to your business (e.g., a $100 gift card for a clothing store). 

5. Show behind-the-scenes footage.

This is a great opportunity to show the human side of your business and give customers a behind-the-scenes look at what goes into running your company. Customers will appreciate the transparency and it might even help them feel more connected to your brand. 

6. Highlight customer stories.

Customer stories are always popular, but they're especially powerful during the holidays when people are feeling more giving and sentimental. Share a heartwarming story about how one of your products or services made a difference in someone's life this holiday season—it's sure to resonate with your audience. 

7. Share holiday recipes (if applicable).

Food always does well on social media, so if you've got some festive recipes up your sleeve, now's the time to share them! If you don't have any holiday recipes specifically, you can still get in on the foodie fun by sharing some of your favorite winter ingredients or dishes that could be made into something special with just a few additional ingredients or toppings. 

8. Partner with other businesses for cross-promotion opportunities (if applicable).

Collaborating with other businesses is a great way to reach new audiences and promote both brands simultaneously. See if any businesses in your area would be interested in partnering up for joint giveaways, social media posts, or even physical events like pop-up shops or trunk shows. 

9. Live stream an event (if applicable).

Live streaming is a great way to connect with customers in real-time and gives them an inside look at what's going on at your business—plus, it's super easy to do! If you're doing anything festive at your store or office this holiday season, consider live streaming it so customers can join in on the fun from anywhere.

There's no doubt about it—the holidays are a busy time for small businesses! But don't let that stop you from staying active on social media—your customers will still be checking their feeds throughout December, so it's important to make sure you're putting out quality content that will keep them engaged with your brand. Use these ideas as inspiration for creating posts that will help promote your business this holiday season!