5 Tips for Writing a Compelling Cold Email
As a small business owner, you're always looking for new ways to reach potential customers and grow your business. Traditional methods like print advertising and direct mail can be expensive, and you may not have the budget to take out a large ad in the newspaper or send out a mailer to everyone in your city. So, what's a cost-effective way to reach new customers? The answer is cold emailing.
Cold emailing involves sending an email to someone who doesn't know you or your business. It sounds scary, but if done correctly, it can be an extremely effective way to reach new customers. Here are five tips for writing a compelling cold email:
1. Keep it short and sweet
No one wants to read a long, rambling email from someone they don't know. Get to the point quickly and let them know why you're emailing them.
2. Tell them what's in it for them
What can you offer the recipient that will benefit them? Whether it's a discount on your services or helpful information that will make their life easier, make sure you let them know what they'll get out of reading your email.
3. Personalize it
Generic emails are easy to spot and are often ignored. Take the time to personalize each email so that it feels like you're writing to a specific individual rather than mass mailing everyone on your list.
4. Make it scannable
Most people don't read emails carefully; they scan them quickly to see if anything jumps out at them. Breaking your email up into short paragraphs with headlines will make it easier for recipients to scan and find the information they're looking for.
5. Follow up
Don't be afraid to follow up with a brief phone call or additional email if you don't hear back from the recipient after your initial contact attempt. Following up shows that you're really interested in doing business with them and can help you get your foot in the door.
Following these tips when writing cold emails can help you reach new customers without breaking the bank. Personalized, well-written emails that offer something of value to the recipient are more likely to be read and responded to than generic mass emails. So, don't be afraid to pick up the phone or shoot off an email today! You never know who you might reach...and who might just become your next customer.
